Isabel FroesCovidstopiaIt was 8:30 am when Lena opened her eyes. She had a meeting in half an hour and she was late. Not that late, as the computer was just in…7 min read·Apr 30, 2020----
Isabel FroesProfiting from failuresWhile in Stockholm, I visited the Vasa Museum. Gorgeous museum, absolutely packed with people to see the amazing ship… that sank after…3 min read·May 13, 2019----
Isabel FroesReversing the ads: why I want my physical products to follow my digital subscription model.I like to read printed copies. And I am one of those who pay for online subscriptions, from newspapers to music services. I even subscribe…3 min read·Jun 13, 2018----
Isabel FroesSustainable adaptability: Rethinking the ability to sustainSustainability. As the word is used everywhere, listed in every design, architecture, food, farming, clothing, and ‘you name it’ related…3 min read·Apr 30, 2018----
Isabel FroesThe everything-else-centred designI have been recently challenged by a colleague about the concept of ‘Human-Centred Design’ (HCD). She wrote: ‘I’ve never heard about…3 min read·Mar 22, 2018--1--1
Isabel FroesWhat is your professional ambition?As I am in my early 40s, I have been asked this question a lot when I met companies, at interviews, with business oriented friends. My…3 min read·Mar 15, 2018----
Isabel FroesThe Chess-company ManifestoWithout a clear (and company owned) strategy, there’s no innovation.2 min read·Dec 1, 2017----
Isabel FroesNo more experts. Learners instead.Recently, watching a medical documentary, I learned about a fascinating case. There was an experienced cardiologist who got baffled when a…4 min read·Nov 17, 2017----
Isabel FroesInside-out UX or The other side of innovation — why your company needs diagonal workersWe all know the value of putting people first; it is like cooking someone their favourite meal. They appreciate it not only because they…4 min read·Nov 1, 2017----