Isabel FroesCovidstopiaIt was 8:30 am when Lena opened her eyes. She had a meeting in half an hour and she was late. Not that late, as the computer was just in…Apr 30, 2020Apr 30, 2020
Isabel FroesProfiting from failuresWhile in Stockholm, I visited the Vasa Museum. Gorgeous museum, absolutely packed with people to see the amazing ship… that sank after…May 13, 2019May 13, 2019
Isabel FroesReversing the ads: why I want my physical products to follow my digital subscription model.I like to read printed copies. And I am one of those who pay for online subscriptions, from newspapers to music services. I even subscribe…Jun 13, 2018Jun 13, 2018
Isabel FroesSustainable adaptability: Rethinking the ability to sustainSustainability. As the word is used everywhere, listed in every design, architecture, food, farming, clothing, and ‘you name it’ related…Apr 30, 2018Apr 30, 2018
Isabel FroesThe everything-else-centred designI have been recently challenged by a colleague about the concept of ‘Human-Centred Design’ (HCD). She wrote: ‘I’ve never heard about…Mar 22, 20181Mar 22, 20181
Isabel FroesWhat is your professional ambition?As I am in my early 40s, I have been asked this question a lot when I met companies, at interviews, with business oriented friends. My…Mar 15, 2018Mar 15, 2018
Isabel FroesThe Chess-company ManifestoWithout a clear (and company owned) strategy, there’s no innovation.Dec 1, 2017Dec 1, 2017
Isabel FroesNo more experts. Learners instead.Recently, watching a medical documentary, I learned about a fascinating case. There was an experienced cardiologist who got baffled when a…Nov 17, 2017Nov 17, 2017
Isabel FroesInside-out UX or The other side of innovation — why your company needs diagonal workersWe all know the value of putting people first; it is like cooking someone their favourite meal. They appreciate it not only because they…Nov 1, 2017Nov 1, 2017
